Forbes Contributor- It's very important to know who your customers are, or where to find them, at the time of building a branding strategy. If you're clueless as to who would likely buy your products/services, you'll have a hard time narrowing down the advertising platforms to...

Forbes contributor - It may seem daunting to switch to a new industry after several decades climbing the ladder in a different one, especially if the change is abrupt and not by choice. However, it's certainly not impossible, and you may even find that you are...

Forbes Contributor -  If you’re running a business, you most certainly see yourself wearing more than one hat. You work tirelessly to build a strong customer base, supervise a workforce and, at the same time, ensure that your financial commitments are met. It can sometimes be...

Forbes Contributor- Working with numerous business owners over the past decade has helped me gain insight into the most baffling situations employers face on a day-to-day basis. Of all the operational challenges, employee retention tops the list. Many businesses find it hard to retain employees for...

A quick glimpse at the trending Apps in the Play Store or App Store will reveal that games, photography or music apps aren’t the only things that mobile users are interested in. On the contrary, many names in App stores will sound familiar because they...

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